We were approached by MailerLite to create engaging social media ads for their Back to Business campaign. The goal was to design playful, relatable ads that resonate with business owners gearing up for the busy holiday season. We developed and tested two different versions to find the most effective approach, while keeping the content on-brand with MailerLite’s visual identity and ensuring it quickly and clearly communicates the value of their service across short-form platforms like TikTok and Instagram.